The Workers’ Reading App is a public-benefit reading platform created for corporate employees, initiated and promoted by the All-China Federation of Trade Unions.
 With its unique founding background and clearly defined audience, the platform has virtually no direct competitors in the market—giving it a distinct set of product characteristics.
The project’s core objective is to build on this unique positioning to create a reading platform with a strong brand identity, warmth, and cultural value—one that truly resonates with employees, encouraging them to stay engaged and continue using it over time.

职工书屋是一款面向企业职工的公益类阅读平台，由中华全国总工会推动建设。由于其特殊的成立背景和目标用户群体，市面上几乎找不到直接的竞品，也让这个项目具备了与众不同的产品特性。
项目的核心目标是：利用职工书屋原本就具备的独特定位，打造一个有清晰品牌形象、有温度、有文化价值的阅读平台，让职工用户真正愿意留下来、持续使用。