Exhibition Design
展会设计
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Charmant’s Product Launch 2022
夏蒙上海新品发布会 2022
I created the visual identity for Charmant’s Simplicity series by working with Minamoto’s Branding agency. I also produced the branding campaign for Charmant’s product launch at Shanghai-La Hotel Xiamen.
我有幸负责设计了夏蒙至简系列产品的视觉内容，并且负责为夏蒙新品发布会2022"至简·至纯"设计海报和邀请函等。
Karesansui (The Zen Garden) is a traditional Japanese garden design style that typically uses elements such as rocks, sand, and moss to simulate a landscape. It expresses natural scenery in an extremely minimalist and abstract form, emphasizing tranquility, harmony, and introspection. Karesansui represents the concept of natural beauty, simplicity, and the contemplative approach of Zen philosophy within the traditional Japanese aesthetic. By incorporating karesansui in visual design, it can convey a sense of serenity, balance, and resonance with nature.
枯山水是一种传统的日本庭院设计风格，通常采用石头、沙子、苔藓等元素来模拟山水景观。枯山水以极简、抽象的形式表达自然景观，强调静谧、平和和内省。它代表着日本传统审美观念中的自然美、简约美和禅宗哲学的思考方式。通过在视觉设计中运用枯山水，可以传达出沉静、平衡和与自然共鸣的意境。
I wanted to bring attention to both Japanese and Eastern cultures in this project, therefore I used the zen garden as the visual representation. The idea of the zen garden permeates every aspect of the visual language, which includes flyers, invitations, social media advertising images, and videos.
在这个项目中，我选择了枯山水作为视觉的核心，以同时展现日本文化和东方文化。整套视觉语言都围绕着枯山水展开，包括海报、邀请函、社交媒体宣传照和宣传视频。
Photography of the Product Launch 展会现场图片